They are collecting every single bit of information about you they can based on your use of your mobile device.
And then they use algorithms based on that data to create projections about you.
Other than that, you’re a complete cypher…JL
Lisa Guttermuth reports in Slate:
“If you’re not paying, you’re the product.” Your age, interests, purchasing habits, frequented locations, health, and social map are all valuable pieces of information that comprise a digital shadow, which can be packaged, bundled, and sold to the highest bidder.